King Lo

King Lo came up through radio and DJing rather than through voice-over, and it shows in how he reads a tag. A Kentucky-based DJ, producer and former radio director, he spent years in formats where a name has to land in under two seconds over music that is already playing — which is, more or less, the entire job of a producer tag.His voice carries a Southern American accent, and the delivery is built for the front of a record: quick, weighted, and shaped to cut through a mix rather than sit politely on top of it. The radio background is the useful part, because a station ident and a producer drop solve the same problem. Both have to be memorable on first hearing and unobtrusive on the fiftieth.He records producer tags and DJ drops, and treats the two as the same discipline: making a name stick fast enough that a listener retains it without ever deciding to pay attention.