Tainy in a white puffer coat and chains over a T-shirt printed with Looney Tunes characters, in front of a yellow wall

Culture

Rompiendo el bajo: how reggaeton’s producers got their tags

Reggaeton records call out the people behind the beat and the artists on the mic. From Luny Tunes and Tainy to CULPRIT, plus the story behind “Bad Bunny, baby.”

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Marco Masís was still a teenager when Luny, half of the production duo Luny Tunes, gave him a test. “Do something real quick and I will come back,” Luny told him during a session. What Masís made became the intro to the duo’s 2005 compilation Más Flow 2. “They liked it and wanted me to talk to my mom so they could sign me that same day,” he told Complex.[1] They also gave him a name. Luny Tunes called him Tainy, after the same Warner Bros. cartoons that had given them theirs, the Chilean newspaper La Tercera reported.[2]

The name went out on the records before the kid had a career. On “Noche de entierro (nuestro amor),” from the 2006 compilation Más Flow: Los Benjamins, Wisin calls the roll of the people behind the song and announces Tainy as “el protagonista de este capítulo,” the star of this chapter.[2]

A producer tag is the short spoken signature that tells listeners who made a beat. In reggaeton, artists often call out their producers by name: Luny Tunes named Tainy, J Balvin’s ad-lib named Sky Rompiendo and Karol G edited Ovy on the Drums. A separate recorded voice can carry the name too, as on CULPRIT’s tag. Performers also announce themselves, from Bad Bunny to Ozuna and Rosalía. Those artist signatures share the record with the producer credits. For other scenes, see the Afrobeats tags and hip-hop’s.

Luny Tunes: named by DJ Nelson

Francisco Saldaña and Víctor Cabrera came to western Massachusetts from the Dominican Republic as teenagers and worked as a cook and a dishwasher in a Harvard dining hall, making beats after their shifts. A beat of theirs reached DJ Nelson, who ran the label Flow Music. “I was looking for producers, and I found these kids from Boston and nicknamed them Luny Tunes. They looked like babies,” Nelson told Remezcla’s Eddie Cepeda in 2018. “At first, Luny didn’t like the name, but he came around after a day.”[3]

Nelson paired them with Noriega for the 2003 compilation Mas Flow, which many consider, with Tego Calderón’s El Abayarde, the point where reggaeton went commercial; the duo also made Daddy Yankee’s “Gasolina.”[3] “When I put them and Noriega together in a studio, the genre changed completely,” Nelson said.[3]

Daddy Yankee and dancers on a stage lit purple, arms raised, above a crowd holding up phones
Daddy Yankee in a post-game concert at Marlins Park in Miami on April 13, 2012.Photo: slgckgc/Flickr via Wikimedia Commons, CC BY 2.0, cropped

Tainy: named by Luny Tunes

Tainy was born in 1989 and raised in San Juan, and he started making music at 14 under the producer Nely “El Arma Secreta,” who was working with Luny Tunes; that is how he ended up in their studio.[1] Over the next two decades he produced landmark albums for Luny Tunes, Bad Bunny and J Balvin.[1]

Artists still call his name out. Near the end of “Callaíta,” the 2019 single Bad Bunny released with him, you hear “Tainy, Tainy,” (play: Bad Bunny, “Callaíta,” official video: “Tainy, Tainy”) right before Bad Bunny names himself.[4]

Sky Rompiendo: named by J Balvin

Alejandro Ramírez started as one half of a Colombian production duo called Sky High and kept “Sky” when he went solo. The rest came from J Balvin’s “En lo oscuro”: Balvin said “rompiendo el bajo,” breaking the bass, and Sky liked the sound of it so much that he added it to his name, first as Sky Rompiendo el Bajo and then as Sky Rompiendo, according to his Billboard Latin Music Week biography.[5]

The partnership lasted. He produced Balvin’s 2013 album La Familia and its hit “6 AM,” then “Ay Vamos,” which won the Latin Grammy for best urban song.[5] On Balvin’s 2016 single “Safari,” Sky is a featured artist, singing part of the hook.[6]

Ovy on the Drums: edited by Karol G

Karol G smiling, with a long braid over her shoulder and a cream knit sweater, seated for an interview
Karol G during an interview with Telemedellín in March 2018.Photo: Telemedellín/YouTube via Wikimedia Commons, CC BY 3.0, cropped

Daniel Echavarría Oviedo, a Medellín producer who once played football, got his name in pieces. In a studio, people said “Ovy hizo los drums,” Ovy made the drums, and he liked it. Then came “Ovy killing on the drums.” Karol G told him “killing” didn’t sound as good. “Ahí Karol me dijo que ese killing no sonaba tan bien, que lo dejara ‘Ovy on the drums’ y así me quedé,” he told El Colombiano’s Claudia Arango Holguín in 2023: Karol said to leave it at “Ovy on the drums,” and he did. That was in 2012.[7]

El Colombiano describes his signature as a drawn-out “Ooovy on the drums.”[7] On Karol G and Nicki Minaj’s 2019 hit “Tusa,” the name comes nine seconds in (play: Karol G and Nicki Minaj, “Tusa,” official video: “Ovy on the Drums”).[8] Four years later, as producer of her album Mañana será bonito, he won the Latin Grammy for album of the year.[7]

CULPRIT: the voice on “N@RCOTICS”

On Dei V and Bryant Myers’ “N@RCOTICS,” CULPRIT is introduced by a separate recorded voice. The “CULPRIT” tag (play: CULPRIT’s tag on “N@RCOTICS,” voiced by Sara Cajner) was recorded by Sara Cajner. VoiceTagGods, which publishes this blog, lists this recording in her public client reel, with the cue at eight seconds.[9][10]

Bad Bunny: two voices saying one name

Bad Bunny’s own signature includes the stuttering “ba-ba-ba-ba-baby” heard on the “Tú no metes cabra” remix.[11] On “Callaíta,” immediately after “Tainy, Tainy,” he sings “Bad Bunny, baby, bebé.” (play: Bad Bunny’s own artist signature on “Callaíta”) Tainy’s name credits the producer; Bad Bunny’s announces the performer.[4]

The female “Bad Bunny, baby”

The earlier female-voiced “Bad Bunny, baby” has a different story. His former girlfriend, Carliz De La Cruz Hernández, said she recorded it at his request in 2015. She sued him and Rimas in March 2023, alleging that later uses of her recording, including on “Pa Ti” and “Dos Mil 16,” lacked her permission. Bad Bunny and Rimas sought dismissal, arguing, among other things, that the phrase and recording lacked the originality needed for protection.[12][13]

On July 8, 2026, Puerto Rico’s Supreme Court allowed claims concerning her recorded performance and voice to continue. It upheld dismissal of the “Pa Ti” claims as time-barred, along with other dismissed claims. The ruling returned the case for further proceedings; it did not award damages or decide that Bad Bunny was liable.[12]

Ozuna, Rosalía and Bryant Myers: artist signatures

Ozuna, Rosalía and Bryant Myers also use their names as vocal signatures. These calls identify the performer, and they can appear at the end of a record as well as at the beginning.

Ozuna on “Se preparó”

Ozuna’s name closes “Se preparó.” Listen through to the outro for the “Ozuna” call.[14][15]

“La Rosalía” on “Con altura”

Rosalía’s “La Rosalía” comes in the outro of “Con altura,” her record with J Balvin and El Guincho.[16][17]

Bryant Myers on the “Esclava” remix

The “Esclava” remix, with Anonimus, Almighty and Anuel AA, puts “Bryant Myers” in the opening name-calls. Hear the remix intro (play: Opening name-calls in the “Esclava” remix).[18][19]

How we chose

This selection follows documented naming stories and recordings, with a separately credited example from Latin trap. The artist signatures show how singers and rappers introduce themselves on the same records. CULPRIT’s vocalist credit comes from our public client reel; the Bad Bunny dispute is described from the court’s July 2026 opinion, with allegations kept distinct from its decision.

Tainy, for his part, kept the name the duo gave him. In 2020 he was photographed wearing a shirt covered in Looney Tunes characters.[20]

Related Topics

References

  1. a b c "Tainy reveals the stories behind his biggest reggaeton hits" . Complex · Antonio Johri, March 17, 2026. Retrieved .
  2. a b "Tainy, el protagonista de este capítulo" . La Tercera · Andrés Panes, March 22, 2019. Retrieved .
  3. a b c "Tu Pum Pum: the story of Luny Tunes, the producers who fueled reggaeton’s commercial explosion" . Remezcla · Eddie Cepeda, May 25, 2018. Retrieved .
  4. a b "Bad Bunny, “Callaíta” (official video)" . Bad Bunny · YouTube, May 31, 2019. Retrieved .
  5. a b "Sky Rompiendo · speaker biography" . Billboard Latin Music Week 2022. Retrieved .
  6. ^ "J Balvin, “Safari” ft. Pharrell Williams, BIA, Sky (official video)" . jbalvinVEVO · YouTube, Sept. 2, 2016. Retrieved .
  7. a b c "“La música me cambió la vida”: Ovy on the drums" . El Colombiano · Claudia Arango Holguín, Dec. 10, 2023. Retrieved .
  8. ^ "Karol G, Nicki Minaj, “Tusa” (official video)" . KarolGVEVO · YouTube, Nov. 7, 2019. Retrieved .
  9. ^ "Sara Cajner · CULPRIT tag on Dei V and Bryant Myers’ “N@RCOTICS,” cue 00:08" . VoiceTagGods · public client reel and vocalist biography. Retrieved .
  10. ^ "Dei V x Bryant Myers, “N@RCOTICS” (official video)" . Dei V · official artist channel, Sept. 14, 2023. Retrieved .
  11. ^ "“Tú no metes cabra” remix · licensed lyrics and translation" . LyricFluent · lyrics licensed and provided by LyricFind. Retrieved .
  12. a b "De La Cruz Hernández v. Rimas Entertainment, LLC y otros, 2026 TSPR 74 · opinion and judgment" . Supreme Court of Puerto Rico · July 8, 2026, reproduced by LexJuris. Retrieved .
  13. ^ "Bad Bunny — Dos Mil 16 (360° Visualizer) | Un Verano Sin Ti" . Bad Bunny · official YouTube channel. Retrieved .
  14. ^ "“Se preparó” · Spanish lyrics, including the outro roll call" . Vagalume · lyrics transcription. Retrieved .
  15. ^ "Ozuna, “Se preparó” (official video)" . Ozuna · official artist channel, Aug. 10, 2017. Retrieved .
  16. ^ "“Con altura” · lyrics, including the outro name-calls" . Cifra Club · lyrics transcription. Retrieved .
  17. ^ "Rosalía, J Balvin, “Con altura” ft. El Guincho (official video)" . Rosalía · YouTube, March 28, 2019. Retrieved .
  18. ^ "Bryant Myers ft. Anonimus, Almighty and Anuel AA, “Esclava” (official remix)" . GMRecordsTV · verified label channel, Sept. 2, 2015. Retrieved .
  19. ^ "“Esclava” remix · lyrics, including the opening name-calls" . LyricsTranslate · contributor transcription. Retrieved .
  20. ^ "Cover: Tainy, 2020 · CC BY-SA 4.0, cropped" . Jpneon16 · Wikimedia Commons. Retrieved .